About us

Our mission is to advance the profession of content strategy and strengthen our community by sharing knowledge and connecting people.

Content Strategy Seattle (CSS) is a community of professionals organized around a shared interest in all facets of content strategy. We welcome people of all levels of awareness and expertise in all things content-related to participate and contribute to all of our activities, including attending and presenting at our events and developing resources for the community.

CSS grew out of the Content Strategy Seattle Meetup group, which was founded in 2009 and has consistently presented events with speakers on a variety of topics, both in-person and online. Highlights include Kristina Halvorson, Margot Bloomstein, Deane Barker, Carrie Hane, Andy Fitzgerald, Kevin Nichols, Hilary Marsh, Val Swisher, Corey Vilhauer, Rebecca Evanhoe, Torry Podmajersky, Colleen Jones, and many more.

In 2019 we created a Slack channel to be able to have more direct contact with our group and provide a way to share job postings and other resources. We invite everyone to join us there to stay in touch in real time.

Larry Swanson with panelists at an in-person event.
While our monthly Meetups will continue to be a CSS focus, we are planning to grow our offerings beyond those events. Looking forward, we are exploring how we can best serve our community, with a particular focus on helping members make connections with one another, learn about job opportunities, and increase their skills. This website is a key part of our effort to create a hub for our activities and outreach.

We are an all-volunteer organization fueled by the passion and participation of our organizers and members. We invite your participation and feedback.

Code of Conduct
Content Strategy Seattle is committed to creating a tolerant, inclusive community. We ask our members and speakers to abide by our Code of Conduct.

Support CSS

If you have enjoyed our events and appreciate the resources we offer, there are several ways to support our work.
Buy a t-shirt: We have a CSS-branded line of t-shirts and hoodies available; besides showing your support directly, we get a small donation from each sale.
Donate via Meetup when you register for an event
Donate via PayPal


Want to help organize Content Strategy Seattle meetups and other programs? Contact us!

Paula Land

Founder and principal consultant at Strategic Content; co-founder of Content Insight; author of Content Audits and Inventories: A Handbook for Content Analysis, 2nd Edition; guest lecturer at UW iSchool and FH Johanneum (Austria).

Ariel Van Spronsen

Ariel van Spronsen (@arielvansprons) is a senior content designer at HubSpot. She’s been obsessed with making information clear, useful, and enjoyable since she was a kid, but officially started her UX career in 2007. Since then she’s helped companies like Expedia Group, Nike, and Motorola craft better content experiences. Ariel lives and works in Seattle with her beloved three-footed tabby cat by her side.

Jim Petillo

Jim Petillo is a marketing/content technologist.

Courtney Doane

Courtney is a content strategist completing her certificate program at the University of Washington. She is a leader in the community and is passionate about coaching youth sports.