Welcome

We’ve set the strategy, but now what do we actually do? How do you decide what content ideas to prioritise? Or when your stakeholders have an idea for another shiny thing, how do you map that new thing’s relative value against everything else in train. Many models for content strategy help framing our understanding — but don’t have a clear line of sight to action.

This is where the Northstar Framework comes in: a simple, visual tool for prioritizing tactics based on needs, resourcing and value.

In this talk by content strategist Matt Fenwick, you’ll learn:

• How to engage stakeholders in collaboratively prioritizing tactics
• Ways of capturing needs, resourcing and value
• Using tactical models like the Northstar Framework as part of your strategy and influencing.