Welcome

For a moment, forget the new content that AI is generating. How are the machines reading — and regurgitating — what you’ve already written? Search powered by artificial intelligence is coming for our content, from the biggest search engines to the smallest intranets. What can content strategists do to prepare?

In this short talk with Q&A, we’ll talk about the concept of knowledge graphs, how content—structured or not—is read by machines, and what you can do to build authority among both computer and human readers.

Some topics we’ll cover:

• How structures we already know will inform our near-future content strategies
• Why core concepts from SEO, user experience, and content strategy all influence how we need to structure content for AI search
• What you can do to benchmark how AI is reading your content now

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