We started as a meetup and grew into a vibrant community.
We've been connecting people and amplifying content strategy voices in Seattle since 2009.

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Our events are monthly, virtual, and free. Join us for our next event and browse past events to access slides and other resources.  

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Thursday, February 15, 2024

February 15, 2024

Executive Alignment in Five Conversations: Protecting Your Projects From Churn

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Tamara Adlin

It doesn’t matter how streamlined and sane your strategies and processes are if you have misaligned executives. Executive alignment needs to be a new tool in your "managing up" toolbox. Learn how an alignment persona workshop can help your execs align themselves in five key conversations.

The five conversations are:

  • Business goals mad-libs
  • Today’s words for users
  • Identifying wants and needs
  • “Persona-ify” to create alignment persona candidates
  • Prioritize the candidates to reflect the business goals.

In this talk we’ll cover each of the conversations and walk through how to conduct the workshop. We’ll also discuss the “why” behind these questions. We’ll see how the workshop drives toward in your “Magical Sentence,” which you can use to keep stakeholders and entire projects on track: “Our primary business goal is X, so we have to make [persona name] ridiculously happy…right?”

See slides, video, and more...GEt details

Blog Post

January 1, 2024

2023 In Review


Paula Land

We had another amazing year at Content Strategy Seattle. Thanks again to all our amazing presenters in 2023 and we invite everyone to...

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Past events

Since COVID-19 has taken our meetup virtual,  we're reaching a wider audience than ever with online events, videos, and blog posts from content strategy experts across the country. View slides, videos, and related resources from all our events.

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