Welcome

When we structure, organize, design, and create content for people, what good does it do? Torrey Podmajersky, author of Strategic Writing for UX and the upcoming UX Skills for Business Strategy has dedicated the last couple of years to answering that question.

In this talk, Torrey will introduce you to her new book, a unique “wine-pairing guide” for choosing and articulating the impact that you can make for your business, based on your skills.

She’ll explain six categories of business impacts (financial, user, and more) and the intersections of those impacts with 100 different UX skills.

You’ll leave with a working model of how to prioritize not only what you do but also what evidence you need to gather so that you can highlight your contribution to business outcomes.

Takeaways

• A new framework to think about UX skills, including content
• 41 types of business impact to consider, measure, and report
• The value of human skills in this age of AI
• A method to articulate your contributions to business goals
• How to set up the conditions you need to be successful