Welcome

How do you make content happen in chaotic organizations that seem to only get in their own way? As tech giants insist we follow the latest trends and build for their fancy new gadgets, how do you keep content on point and in service of your customers?

Kate Thomas will share tips on how to use content strategy essentials to navigate complexity and how to stay sane in a wobbly world.

URLs shared during Kate's talk:

• Content Strategy: The Book by Rahel Anne Bailie and Noz Urbina
• New Thinking: Brain Traffic’s Content Strategy Quad - Brain Traffic blog
• Carrie Hane, Structured Content 101: A Beginner's Guide | Sanity
• Michael Iantosca, Thought for the day
• Truth Collapse by Noz Urbina
• Hilary Marsh - Making Content Strategy Stick: Operationalizing and Socializing Your Work
• Andrea L. Ames | LinkedIn
• Managing Chaos | Lisa Welchman
• Content Operations from Start to Scale: Perspectives from Industry Experts
• Enterprise content strategy maturity model, Sarah O’Keefe (based on work done by Rahel Anne Bailie as early as 2011.)
• Big tech has spent $155bn on AI this year. It’s about to spend hundreds of billions more | Artificial intelligence (AI) | The Guardian
• AI could boost UK economy by 10% in 5 years, says Microsoft boss
• Economy | The 2025 AI Index Report | Stanford HAI

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