You’ve mapped the content types, defined the relationships, and sweated out the details. Then you show the model to stakeholders and get a blank stare, or “So what will the page look like?”

Developers, executives, marketers, and content teams each need something different from the same model, and one diagram rarely serves them all. As AI brings structured content to prominence, more people may be thinking about the model, whether or not anyone can explain it.

This talk shows how to package one content model for many audiences, whether you work with models daily or rarely.

You’ll leave with:

• An understanding of how ownership and team structure play into content modeling
• A clearer picture of what different stakeholders need from a content model
• A practical way to use content model fidelities to create the right artifact for each audience
• Ideas for other artifacts that help show, not tell, what the model does
• A starting point for a content model specification 

About our speaker

John Collins is a principal content architect and the founder of Collins Content Consulting, where he helps organizations design and govern the content systems behind their products and websites. He writes Model Thinking, a newsletter about content models, content operations, and the decisions that shape them. John spent nearly two decades in software, including a decade at Atlassian as a content designer, content architect, localization program manager, and as a founding member of Atlassian's content platform team. Outside of work, John is a fan of the Austin FC soccer team, which has had a rough year but would be second in the Cascadia Cup this year were they in Cascadia.

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