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Wednesday, September 13, 2023
September 13, 2023
We’ve set the strategy, but now what do we actually do? How do you decide what content ideas to prioritise? Or when your stakeholders have an idea for another shiny thing, how do you map that new thing’s relative value against everything else in train. Many models for content strategy help framing our understanding — but don’t have a clear line of sight to action.
This is where the Northstar Framework comes in: a simple, visual tool for prioritizing tactics based on needs, resourcing and value.
In this talk by content strategist Matt Fenwick, you’ll learn:
Since COVID-19 has taken our meetup virtual, we're reaching a wider audience than ever with online events, videos, and blog posts from content strategy experts across the country. View slides, videos, and related resources from all our events.See all events...
We've curated our favorite resources on key topics in content strategy. We've asked some leaders in the field to contribute their recommendations, too.
Check out our topic pages, blog posts, and event videos to keep up with trends if you're already a pro... or learn the basics if you're just getting started.
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