Welcome

Content design helps UX teams deliver a winning product. But there’s more to successful content than hiring a team of content designers. You need to know why and how to integrate content design into your team and process successfully.

This talk will discuss:

• Why, for tech products, the content is more important than the visual design
• Why content design is nevertheless often under-resourced on product teams
• How to hire content designers and position them for success on your team
• How content design should fit into your org structure and design process
• The future of content design: the crucial role content designers will play in designing generative AI products

Resources shared during the talk:

• Collaborative design sprint (example)
• Lauren Pope: "Unlocking Content Potential: A Report on Organising Structures and Capability"

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