We started as a meetup and grew into a vibrant community.
We've been connecting people and amplifying content strategy voices in Seattle since 2009.

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Our events are monthly, virtual, and free. Join us for our next event and browse past events to access slides and other resources.  

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Wednesday, September 13, 2023

September 13, 2023

Making better tactical content decisions: Introducing the Northstar Framework

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Matt Fenwick

We’ve set the strategy, but now what do we actually do? How do you decide what content ideas to prioritise? Or when your stakeholders have an idea for another shiny thing, how do you map that new thing’s relative value against everything else in train. Many models for content strategy help framing our understanding — but don’t have a clear line of sight to action.

This is where the Northstar Framework comes in: a simple, visual tool for prioritizing tactics based on needs, resourcing and value.

In this talk by content strategist Matt Fenwick, you’ll learn:

  • How to engage stakeholders in collaboratively prioritizing tactics
  • Ways of capturing needs, resourcing and value
  • Using tactical models like the Northstar Framework as part of your strategy and influencing.
See slides, video, and more...GEt details

Blog Post

August 3, 2023

Seattle Happy Hour


Courtney Doane

For the July Content Strategy Seattle meetup, we gathered in person at a sweet little space called The Lab at Ada’s Bookstore.

Read the blog post...

Past events

Since COVID-19 has taken our meetup virtual,  we're reaching a wider audience than ever with online events, videos, and blog posts from content strategy experts across the country. View slides, videos, and related resources from all our events.

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Learn about hot topics in content strategy

We've curated our favorite resources on key topics in content strategy. We've asked some leaders in the field to contribute their recommendations, too.

Check out our topic pages, blog posts, and event videos to keep up with trends if you're already a pro... or learn the basics if you're just getting started.

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