Wednesday, February 10, 2021

February 10, 2021

Content Testing: Discovering the Content that Appeals Most to Your Audience


Erica Jorgensen

6:00 pm

Pacific Time



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As a content strategist, you’re likely familiar with A/B testing. It’s a terrific tactic—but it’s also time and labor-intensive. For your next content project, what if you could find out what content will resonate with your audience before you launch it? Join us for a guide to content testing:

  • Why run content tests?
  • What specific content is ripe for testing?
  • When is an ideal time to test (and not)?
  • Who should you involve on your team?
  • Which tools do you use (from free to $$)?
  • How do you plan, run, analyze your test and share out the results (especially when you’re strapped for time)?

About the speaker(s)

Erica Jorgensen

Erica Jorgensen is a staff content designer at and the author of Strategic Content Design: Tools and Research Techniques for Better UX, published in April 2023 by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson.

In addition to working in content roles for companies of all sizes, she has taught at the University of Washington and Seattle’s School of Visual Concepts. Erica earned her B.A. from the University of Connecticut and M.A. from the University of Missouri’s School of Journalism.

In her free time, you can find her exploring Washington State’s wineries or hiking with her husband and rescue dog, Rufus.

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