Wednesday, September 23, 2020
September 23, 2020
Video coming soon
Once the pieces of your content strategy statement are in place, the day-to-day work really begins.
The keys to making your content strategy sustainable are in making a part of people’s everyday work and in keeping the principles and practices of content strategy on everyone’s mind. This requires skills that most content strategists already have: listening, sharing, and fostering connections.
Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps content-rich organizations get better results from their content by improving their practices. Content Company’s clients include Allstate, American Bar Association, American Medical Association, Chicago Public Schools, Estée Lauder, Endocrine Society, Institute of Food Technologists, Intuit, and Walgreens. Hilary has been a leading content strategy practitioner, mentor, speaker, and professor since 1999.