In-Person
Talk
Thursday, July 11, 2019
July 11, 2019
Video coming soon
Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting the answer is hard and often seems impossible.
In this session, Colleen Jones will offer a framework for understanding content effectiveness in six dimensions, tips for measuring it, and examples of applying insights from it to content strategy and more.
Make answering the question of whether your content works achievable and actionable.
A content expert and Star Wars fan, Colleen Jones is the author of "The Content Advantage" and founder of Content Science, a content strategy and intelligence firm where she has advised or trained hundreds of the world's leading organizations to become Jedi Masters of digital content. She also is the former head of content at Mailchimp, the small business marketing platform recognized by Inc. as 2017 Company of the Year.
