Wednesday, April 14, 2021
April 14, 2021
Video coming soon
We use empathy to understand and relate to users – helping us create appealing content interactions. Today, more organizations are focused on empathy as a tool to encourage user engagement with their brand. Content plays a significant role in this type of messaging. But a primary challenge remains: how do we tag this content to support this communication across multiple channels? And is it even practical?
Rebecca Schneider is a co-founder of AvenueCX, a consulting company that focuses on enterprise content strategy, personalization, and omnichannel strategy. An expert in taxonomy development, metadata and content strategy, Rebecca brings years of knowledge on content and information management. She leverages her library science background to improve the content experiences of global companies.
At AvenueCX Rebecca’s passion is to not only create effective content strategies, but ones that show results in improving content, ROI, and customer experience. She has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services.