Wednesday, April 14, 2021

April 14, 2021

Tagging Content for Empathy


Rebecca Schneider

6:00 pm

Pacific Time



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We use empathy to understand and relate to users – helping us create appealing content interactions. Today, more organizations are focused on empathy as a tool to encourage user engagement with their brand. Content plays a significant role in this type of messaging. But a primary challenge remains: how do we tag this content to support this communication across multiple channels? And is it even practical?

Key takeaways:

  • How tagging based on empathy can increase brand engagement.
  • The importance of context in user experiences – regional, cultural and socioeconomic – and how that affects the act of tagging and the content we use.
  • Practical implications and potential roadblocks when attempting to tag for empathy.

About the speaker(s)

Rebecca Schneider

Rebecca Schneider is a co-founder of AvenueCX, a consulting company that focuses on enterprise content strategy, personalization, and omnichannel strategy. An expert in taxonomy development, metadata and content strategy, Rebecca brings years of knowledge on content and information management. She leverages her library science background to improve the content experiences of global companies.

At AvenueCX Rebecca’s passion is to not only create effective content strategies, but ones that show results in improving content, ROI, and customer experience. She has guided content strategy in a variety of industries, including automotive, semiconductors, telecommunications, retail, and financial services.

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