Thursday, May 13, 2021

May 13, 2021

Content Strategy... It's Not Just for Content Strategists Anymore


Gary Carlson & Theresa Putkey

6:00 pm

Pacific Time



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An Enterprise Content Strategy (ECS) is the main thoroughfare between your business priorities and the content driven experiences (internal and external) that support them. An effective ECS guides how every part of the organization creates, shares, and accesses content in support of overall business goals. Without an ECS, any strategic content management process is like driving without a map.

To address this, stakeholders from content, technology, UX, and data governance need to be part of the process. There are a wide range of editorial and technical components necessary for a successful content strategy and this presentation will review discuss some of these components, with an emphasis on the technical and information architecture areas.

About the speaker(s)

Gary Carlson

With over 20 years of experience as a taxonomist, consultant, and information strategist, Gary collaborates closely with clients to develop the kind of information infrastructure that can deliver business success and a more positive user experience.

Gary has worked extensively on major information and knowledge management projects and products spanning taxonomy tools, search, auto-categorization, content management, governance, and overall information infrastructure. He has provided solutions for some of the world’s most recognizable brands, including Adobe, Corbis, Crate & Barrel, Disney, Group Health, IBM, Microsoft, Pearson Publishing, REI, and Sears.

Gary is a founding partner at Factor and can occasionally be found kayaking around Southeast Alaska.

Theresa Putkey

Theresa Putkey applies content strategy, IA, and taxonomy to solve problems within a content management or digital asset management environment. With more than 15 years experience, Theresa brings a valuable external perspective to each project. She holds a Master’s of Library and Information Science from San Jose State University.

Theresa’s career and interests span several different areas.

She began her career in content management as a technical support analyst, and then moved into technical writing. She turned to requirements analysis and software design to make better software products. As a content strategist, she applies her skills and passion for content and structure to produce great user experiences that meet business needs.

Theresa lives near Vancouver, Canada. When she’s not solving complex information problems, she can be found working in her garden, swimming in a local ocean or lake, cycling in beautiful British Columbia, attempting to learn Spanish, or traveling the world and studying Spanish abroad. She believes that “every day is library day.”

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