Wednesday, July 12, 2023

July 12, 2023

Seattle-area happy hour with Ahava Leibtag and friends


Ahava Leibtag, Ariel van Spronsen, Susan Stainsby, Scott Pierce, moderated by Paula Land

5:30 pm

Pacific Time


The Lab at Ada's

425 15th Ave E · Seattle, WA, 98112

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Content Strategy Seattle is excited to invite you to join us for an in-person happy hour for content folks in the Seattle area. The last time we gathered was in October of 2022, and if you were at that party you know how much fun it was to hang out together. We're very much looking forward to doing it again.

Special guest Ahava Leibtag will be joining us, along with a panel of experienced local content strategists representing various industries and audiences. The panel, moderated by organizer Paula Land, will be an informal and lively discussion about the challenges and rewards, similarities and differences in their work. Among our panelists, we have a wide range of experience, both in-house and consulting, spanning healthcare content, product content design, help docs, government, and other clients across a wide variety of industries.

Come early for drinks, snacks, and mingling, followed by the panel discussion. Everyone is invited to participate in the conversation! We'd love to hear thoughts from your industries and experiences. Note that we will not be recording this event.

Admission is $12 and includes complimentary snacks. Our hosts at The Lab will have their cash bar open serving craft cocktails, beer, and wine.

About the speaker(s)

Ahava Leibtag

Ahava Leibtag is President and owner of Aha Media Group (, a healthcare-focused content strategy and content marketing consultancy founded in October 2005. She has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. In 2020, Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. She is the author of The Digital Crown: Winning at Content on the Web.

Ariel Van Spronsen

Ariel van Spronsen (@arielvansprons) is a senior content designer at HubSpot. She’s been obsessed with making information clear, useful, and enjoyable since she was a kid, but officially started her UX career in 2007. Since then she’s helped companies like Expedia Group, Nike, and Motorola craft better content experiences. Ariel lives and works in Seattle with her beloved three-footed tabby cat by her side.

Susan Stainsby

Susan Stainsby leads a diverse team of over a dozen data-driven content developers, alongside 60+ community writers at She oversees the delivery of digital guidance content, UX copy, and website experiences.

Scott Pierce

Scott Pierce is Group Manager, Content Strategy, in the West Region at Avanade X, a part of the global consulting firm Avanade. Based in Seattle, his 15-plus years in agencies such as Razorfish, Dentsu, and POP spanned brand strategy, user experience, user research, and content design. Scott has worked "client-side” as well as in-house at Disney and Amazon, and he brings that perspective back to coach and develop content strategists and designers eager to help clients fuel better experiences.

Paula Land

Founder and principal consultant at Strategic Content; co-founder of Content Insight; author of Content Audits and Inventories: A Handbook for Content Analysis, 2nd Edition; guest lecturer at UW iSchool and FH Johanneum (Austria).

Related resources

Blog post

2023 In Review


Paula Land