In-Person
Panel
Wednesday, July 12, 2023
July 12, 2023
Video coming soon
Content Strategy Seattle is excited to invite you to join us for an in-person happy hour for content folks in the Seattle area. The last time we gathered was in October of 2022, and if you were at that party you know how much fun it was to hang out together. We're very much looking forward to doing it again.
Special guest Ahava Leibtag will be joining us, along with a panel of experienced local content strategists representing various industries and audiences. The panel, moderated by organizer Paula Land, will be an informal and lively discussion about the challenges and rewards, similarities and differences in their work. Among our panelists, we have a wide range of experience, both in-house and consulting, spanning healthcare content, product content design, help docs, government, and other clients across a wide variety of industries.
Come early for drinks, snacks, and mingling, followed by the panel discussion. Everyone is invited to participate in the conversation! We'd love to hear thoughts from your industries and experiences. Note that we will not be recording this event.
Admission is $12 and includes complimentary snacks. Our hosts at The Lab will have their cash bar open serving craft cocktails, beer, and wine.
Ahava Leibtag is President and owner of Aha Media Group (https://ahamediagroup.com/), a healthcare-focused content strategy and content marketing consultancy founded in October 2005. She has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. In 2020, Ahava was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. She is the author of The Digital Crown: Winning at Content on the Web.
Ariel van Spronsen is a content designer. She’s been obsessed with making information clear, useful, and enjoyable since she was a kid, but officially started her UX career in 2007. Since then she’s helped companies like Expedia Group, Nike, and Motorola craft better content experiences. Ariel lives and works in Seattle with her beloved three-footed tabby cat by her side.
Scott Pierce is Group Manager, Content Strategy, in the West Region at Avanade X, a part of the global consulting firm Avanade. Based in Seattle, his 15-plus years in agencies such as Razorfish, Dentsu, and POP spanned brand strategy, user experience, user research, and content design. Scott has worked "client-side” as well as in-house at Disney and Amazon, and he brings that perspective back to coach and develop content strategists and designers eager to help clients fuel better experiences.
Paula Land, founder of Strategic Content and its principal content strategist, has over 30 years of experience in all facets of content development and publishing, from print to digital, and she brings a wealth of expertise and a combination of strategic vision and tactical efficiency to her work for clients. Paula is the author of the book The Content Inventory and Audit Handbook for Content Analysis, 2nd Edition (May 2023, XML Press). Strategic Content clients include Un-Cruise Adventures, GPM Life Insurance, Costco, GHX, REI, F5 Networks, NetApp, and Kaiser Permanente Washington Health Research Institute. Prior to founding Strategic Content, Paula was a Lead Content Strategist at Razorfish, where she worked on projects for clients including AT&T, Safeco, Microsoft, Costco, MillerCoors, Magnolia AV, and Outrigger Hotels. In addition to consulting, Paula co-founded Content Insight LLC, which developed the Content Analysis Tool (CAT) for automating content inventories. Paula has also been a Guest Lecturer at University of Washington Information School, teaching content strategy in the Informatics department, and is currently on the faculty of the M.A. in Content Strategy program at FH Joanneum in Graz, Austria, teaching the course in content audits.
