Virtual
Talk
Wednesday, April 13, 2022
April 13, 2022
Video coming soon
Any digital experience is about creating a conversation with users. Conversations consist of words, tone, even gestures. How can you create a conversation with users without looking at the content of that conversation first?
Of course, there are many elements, such as research, analysis, and writing, that go into creating a streamlined, thoughtful conversation. In this talk, I’ll walk you through 8 steps for putting content first in everything you design.
Putting content first means implementing a multi-phase design process. Rather than creating a design and filling in the content after the fact, I’ll introduce a way to use a content-based creative approach that will lead you to a human-centered design in the form of wireframes and visuals. We’ll look at the following steps and more in the content-first design process:
Who Should Attend?
Anyone who works in product, user experience, or content strategy, content design, or UX writing, as well as the content curious and career seekers.
Sarah Johnson is a content strategist, author, and founder of Content-First Design. She is the author of Content-First Design and has spent her career helping organizations create clearer, more consistent digital experiences by aligning content, UX, product, and business strategy. A former instructor at the Bentley University UX Center, Sarah speaks and teaches on content strategy and works on organizational alignment and the growing role of content in AI-powered experiences.
