Wednesday, March 16, 2022
March 16, 2022
Video coming soon
Consider this a call to multidisciplinary action: We as content strategists are the glue that hold a web project together. We are the ones who touch every part of a project—from discovery to development and beyond. And that means we need to understand not just words, but the systems and processes we build around those words.
This talk will take a look at how we can be not just good content strategists, but good web strategists, helping craft our work in a way that helps research, design, development, and ongoing support—all while learning a bit about our work in the process.
In this talk, you’ll learn:
Corey Vilhauer is director of strategy at Blend Interactive, where he is responsible for leading the strategic design process with a focus on content strategy and information architecture. Corey is co-author of The Web Project Guide: From Spark to Launch and Beyond, an overview of the web process from ideation to postlaunch governance, and co-host of a podcast by the same name. He writes about content strategy at Eating Elephant, and writes about other things at Corey Vilhauer dot com. He is a recovering advertising copywriter, a closeted fan of professional wrestling, and a playlist pack rat.