Wednesday, October 13, 2021
October 13, 2021
Video coming soon
Personalizing content has become a corporate imperative for just about every enterprise. It's been a goal for years. However, the proliferation of Big Data has caused the trend to accelerate.
Many companies are working on pilots, proof-of-concept projects, and even providing content with some level of personalization. The amount of experience and creativity going into these projects is impressive! And yet, personalization at scale is a conundrum that few companies have been able to solve.
In this session, Val explores the problems companies face when scaling personalized experiences and details what you can do to be successful. She introduces the ultimate content paradox: In order to deliver personalized experiences at scale, you must standardize your content during the creation process.
Key takeaways from this talk:
Val Swisher is the Founder and CEO of Content Rules, Inc., where she enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management.
Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Microsoft, and Juniper Networks. Her fourth book, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale, was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.