Wednesday, May 17, 2023

May 17, 2023

Gain influence on your teams: Building collaboration from the ground up


Ariel van Spronsen

6:00 pm

Pacific Time



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Most content designers struggle to get a “seat at the table.” Teams often think of us as wordslingers, not as equal partners in strategy and vision. In this presentation, we’ll talk about how to earn your seat and make the most of it. You’ll learn how to find your voice on a team, influence your partners, and build effective collaboration from the ground up. And you’ll see how my team drove a 21-point increase in customer satisfaction by earning each other’s trust and working together.

About the speaker(s)

Ariel Van Spronsen

Ariel van Spronsen (@arielvansprons) is a senior content designer at HubSpot. She’s been obsessed with making information clear, useful, and enjoyable since she was a kid, but officially started her UX career in 2007. Since then she’s helped companies like Expedia Group, Nike, and Motorola craft better content experiences. Ariel lives and works in Seattle with her beloved three-footed tabby cat by her side.

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