Wednesday, May 17, 2023

May 17, 2023

Gain influence on your teams: Building collaboration from the ground up


Ariel van Spronsen

6:00 pm

Pacific Time



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Most content designers struggle to get a “seat at the table.” Teams often think of us as wordslingers, not as equal partners in strategy and vision. In this presentation, we’ll talk about how to earn your seat and make the most of it. You’ll learn how to find your voice on a team, influence your partners, and build effective collaboration from the ground up. And you’ll see how my team drove a 21-point increase in customer satisfaction by earning each other’s trust and working together.

About the speaker(s)

Ariel Van Spronsen

Ariel van Spronsen is a Senior Content Strategist at HubSpot, previously at Expedia. She spent a decade in the agency and freelance consulting worlds before taking some time off to focus on her dream of becoming a hairstylist. While she still does a little bit of hair on the side, she is happy to be back working in content and sharing her passion for the field with others. She lives in Seattle with her three-footed cat, Cora.

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