Wednesday, July 8, 2020

July 8, 2020

Writing is Designing: Use Words to Build Better Experiences


Andy Welfle & Michael Metts

6:00 pm

Pacific Time



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Video coming soon

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered and require just as much thought as the branding and code.

Join us for a fun, informative talk by the authors of Writing is Designing: Words and the User Experience.

• See how interfaces rely on language, and how writing can make or break an experience
• Take a deep dive into error messages, and learn a technique you can use in your own organization
• Learn principles for UX writing that anyone who works on digital products can apply to their own work

About the speaker(s)

Andy Welfle

When Andy was eight, he wanted to be a poet and a paleontologist. Twenty-seven years later, he is neither, but he uses those skills in his day job as a content strategist on Adobe’s product design team — writing under huge constraints, and uncovering artifacts from big, old software interfaces.

When he’s not working, he’s creating podcasts and zines about one of his favorite topics: wooden pencils. Find him in San Francisco with his wife and two large cats, or online at

Michael J. Metts

Michael Metts has long been passionate about helping other people find their own ways to influence and lead. He began his career as a writer and content pro, and is the co-author of Writing is Designing: Words and the User Experience. He is a maker and teacher who has done dozens of workshops and speaking engagements all over the world. He lives with his family on the south side of Chicago.

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