How often have you seen a proposed web design that looks good, but is filled with dummy Lorem Ipsum text? You know it looks nice, but even if you know the purpose of the site, it can be difficult, if not impossible, to see how the site will work for its intended users.

Too many projects are designed like this, and too many of them fail to serve their purpose. Content-first design is a process by which research, exploration, and evaluation of content requirements and user needs inform the structure, layout, flow, and visuals for a digital product. It centers design on what end users need and how the site can fulfill that need.

Key takeaways:

• Learn what content-first design is
• Learn one method for approaching content-first design
• How to get stakeholders on board
• Why content-first design is good for business
• Examples of website redesigns using content-first design