Wednesday, December 13, 2023

December 13, 2023

Structured Content in Content Design


Cruce Sanders & Michael Andrews

6:00 pm

Pacific Time



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Join Cruce Saunders, founder and principal at [A], and Michael Andrews, content strategy evangelist, as they uncover how structured content and content design work together.

Cruce and Michael will discuss the opportunities, benefits, and processes for structuring content when developing content for transactional apps and products. Then they will address different levels of structure that can be included in a content model and how a content model can improve how content folks collaborate with UI designers and developers.

Some enterprise content teams are evaluating content supply chains in the wake of large language-learning-models and AI-enhanced workflows. But AI doesn’t change the need for content to have a consistent structure. With more content moving faster, structure is more important than ever. Many teams are still learning to adopt structured content practices. This session will help us understand the basics and where to get started, as well as introduce tooling for getting structured content into the design process.

About the speaker(s)

Cruce Sanders

Cruce Saunders is the founder and principal at [A], the content intelligence service. Cruce has spent more than 20 years focused on content technology and content engineering. Today, Cruce and the [A] team work alongside some of the industry’s most innovative content leaders on small and large transformation programs. Cruce publishes at, hosts the Towards a Smarter World podcast, and hosts a YouTube series called The Invisible World of Content.

Michael Andrews

Michael Andrews is currently an independent content strategist with a special focus on content architecture and models. You can read his blog, StoryNeedle, or connect with him on LinkedIn.

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