Wednesday, September 14, 2022

September 14, 2022

Object-Oriented UX: A Discussion with Content Strategists Leveraging OOUX


Sophia Prater, Katrina Schwieterman, Rik Williams, Gillian Rosheuvel, Gina Cairney

5:30 pm

Pacific Time



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Video coming soon

Most content strategists are on board with the idea of designing systems from the content out to the design. You probably nod your head vigorously when you hear Carrie Hane and Mike Atherthon say, “People don’t care about the containers, they care about the things they contain.” But how many product design processes actually put content and data structure first?

Object-Oriented UX does just that. An OOUX mindset and the ORCA process helps designers, developers, business folks, and content strategists come together to collaboratively structure a system based on objects, their relationships, the calls-to-action on those objects, and the attributes that make up those objects — hence, ORCA. And this all happens before anyone sketches screens.

In this panel discussion, Sophia Prater, the creator of the ORCA process and the OOUX Masterclass and Certification Program, will moderate a discussion between four content strategists who leverage OOUX in their work. 

This will be an organic conversation, so who knows where the conversation will take us! That said, here are some key takeaways to expect:

  • How OOUX can help support classic content activities, 
  • How OOUX can supercharge the influence of content strategy team,
  • What OOUX tools are most valuable to content strategists,
  • How content strategists are adapting and evolving OOUX methods.

About the speaker(s)

Sophia Prater

Sophia Prater is founder and lead UX designer at Rewired and the chief evangelist of Object-Oriented UX. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification Program. She is the host of the OOUX Happy Hour meetup and the OOUX Podcast.

Sophia has brought the complexity-untangling magic of OOUX to companies such as Facebook, Mastercard, Macy’s, Credit Karma, Shopify, Hubspot, Intercom, Delta Airlines, CNN, Microsoft, Adobe, Atlassian, Autodesk and many more.

Sophia lives outside of Atlanta in the beautiful north Georgia mountains, the wine country of the southeast United States, with her husband and business partner, Luke.

Katrina Schwieterman

Katrina Schwieterman (she/her) has spent 18+ years exploring the content world, from technical writing and UX writing to copywriting, marketing and blogging. She’s found her true passion in content design and feels lucky to be practicing it at Shopify today. Katrina believes quality user experience comes from building a foundation of understanding about the customers’ needs and problems to solve. She is happiest when thinking through the strategy, system, architecture or governance of the experience her team is building.  With a background that ranges from big tech (Microsoft, Meta, HBO) to startup (Redfin, Avvo, A9), she enjoys applying lean UX or agile methods to her content design work. Katrina has a bachelor of arts in English Literature and certifications in Technical Communication, Front End Development and Object-Oriented UX.

Rik Williams

Rik Williams is a Content Strategist at Government Digital Service (GDS) in the UK and is also a Certified OOUXer. GDS is part of the Cabinet Office and works on building platforms, products and services that make accessing government digital by default. GOV.UK is Britain's 19th most used site, receiving more than 1.8 billion visits across 4.1 billion page views and >660k content assets in 2021.

Gillian Rosheuvel

Gillian Rosheuvel (she/her) is a Lead Content Strategist at EPAM Systems and a Certified OOUX Strategist. She has worked in a variety of complex industries like healthcare, pharmaceuticals, and financial services.

Gina Cairney

Gina Cairney (they/them) is a content designer, writer, and artist living in Brooklyn, NY. They have a passion for discovering solutions to complex user problems which motivated them to pursue UX after years in marketing-communications. They have a decade of experience making people click on things. When Gina isn’t writing, you can usually find them reading, painting, or walking around NYC with a little camera.

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